To develop a comprehensive branding strategy and a website that blends professional expertise in seafood selection with the welcoming character of a family business. To create a visual system including identity, packaging, and merch design, alongside a functional online platform.
Serce Oceanu is more than just a seafood delivery service; it’s a story about family values and the belief that shared meals bring people together. We created a brand that speaks to the customer through the language of trust and quality, where every product is chosen with respect for the ocean and care for those gathering around the table.
The project is built on the idea of "the taste of a true celebration." We aimed to convey the sensation of a fresh sea breeze through a modern visual language. The logo and corporate identity reflect the brand's expertise: we moved away from clichés in favor of clean aesthetics and deep colors associated with a premium selection — from chilled fish to gourmet marinades and snacks.
We integrated the family philosophy into every aspect of the brand. The visual concept is a balance between a professional approach to the product and the emotional warmth of home comfort. Every element — from the graphic pattern to the website structure — is designed to make the customer feel cared for from the moment they start choosing delicacies. Serce Oceanu becomes a guide to a world of gastronomic pleasure, where product quality brings genuine joy to every family.
The visual identity of Serce Oceanu is a sophisticated ode to the ocean and family bonds. We created a logo that blends organic marine shapes with a heart symbol, highlighting the brand's name and its emotional core. Every line of the identity works to build the image of a premium, yet accessible and sincere product that is a joy to have on one's table.
The brand logo is a stylized combination of a seashell and a heart, symbolizing a love for the craft and a commitment to quality. The color palette is based on the contrast between Deep Navy, embodying the reliability and infinity of the ocean, and Soft Coral, which adds warmth, appetite appeal, and "vibrant" energy to the brand. The typographic choice of a classic serif with modern accents adds status and hints at a deep respect for tradition.
A standout element of the identity is the signature pattern. It was created by deconstructing the logo's lines into an infinite wave. The complex interlacing of lines against a deep background evokes the feel of premium textiles or high-end wrapping paper. This allow the brand to maintain a cohesive look across all touchpoints — from minimalist packaging to interior elements and digital surfaces — reinforcing the idea that high-quality seafood is always about beauty and creating a special moment.
Serce Oceanu packaging is the physical touchpoint where the customer connects with the brand's values. We developed a design that transforms standard delivery into a premium unboxing experience for gourmet delicacies. The use of noble textures and deep colors emphasizes the high quality of the contents and the attention to every detail, which is vital for a family-run business.
The signature pattern became the primary tool in the packaging design, executed through embossing or spot UV techniques. This adds a pleasant tactility to the bags and boxes — making them inviting to the touch and creating a "handmade" feel. The deep navy background of the bags, combined with contrasting coral handles and graphics, looks striking and prestigious, setting the brand apart from mass-market competitors.
The logo takes center stage on the packaging, placed within a space clear of the pattern to create a perfect compositional balance. This approach makes the packaging versatile: it looks equally appropriate in the hands of a courier or as a gift for loved ones for a festive dinner. We aimed for every detail — from the paper's durability to the shade of the ribbons — to convey the idea that Serce Oceanu cares about your comfort and aesthetic pleasure.