To develop packaging design for a broad product line (from shoe sprays to laundry sheets) that visualizes the brand's innovation and ecological values. The packaging needed to look expert, modern, and "clean," meeting the high standards of the EU market and standing out on the shelf against aggressive chemicals.
GoGoNano is an Estonian company challenging traditional chemicals. They create nanotechnology-based products for protecting textiles, footwear, gadgets, and surfaces. It is a scientific approach to cleanliness, where environmental care stands on par with effectiveness.
We worked on the visual presentation of a multi-category product line. Our task was to find a visual metaphor that explains the "invisible shield" effect of nanoparticles through a clear design language. The brand required an aesthetic that evokes trust: free of visual noise but with a clear emphasis on technology. The result is a packaging system that looks like a gadget in the world of household products — informative, visually clean, and premium.
We created a design system based on principles of Nordic minimalism and technological aesthetics. The packaging combines functionality with style: it looks modern, is easily identifiable on the shelf, and feels pleasant to hold.
The brand's color palette is a mix of sterile white, technological turquoise, and deep blue, highlighting purity and the product's scientific origin. For the Protect/Clean spray series, we used a fine geometric pattern resembling a "nano-mesh," symbolizing the protective layer at the molecular level.
Each category received its own coding: Laundry Sheets are executed in a light, "airy" range, the automotive line (Lumina) uses richer, darker tones to emphasize power, and gadget care products appear in clean, technological colors. The typography is restrained and geometric, while custom-designed icons allow the consumer to instantly understand the product's application without reading instructions.